Audience
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Requirements and Best Practices for Audiences
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Your marketing will generate the highest return on investment (ROI) when you take the time to build and maintain a healthy audience. Mailchimp has built-in tools to help you along the way. We also have…
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9 Tips for Writing Thank You Letters to Donors
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Donation thank you letters help maintain strong relationships with donors and can lead to increased and continued giving. Does your nonprofit organization regularly send thank you letters? Thanking donors is an important part of the…
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Donor Surveys: Why and How to Make Them
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By leveraging donor surveys, you can build stronger relationships, refine campaign strategies, and ultimately drive greater impact. For nonprofits, understanding donors is paramount. Every donation represents not just a financial contribution but a connection between…
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9 Essential Questions for Donor Surveys
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While specific questions may vary, these essential questions can provide a solid foundation for your donor surveys. Donor surveys play a critical role in understanding the people who support your nonprofit organization. By engaging donors…
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Understanding the Nonprofit Donor Cycle
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Understanding the donor cycle enables you to allocate resources better, optimize donor acquisition, and reduce donor churn. You already know that your nonprofit’s success lies in cultivating loyal donors and fostering strong relationships. These supporters…
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What Is Peer-to-Peer Fundraising and How Does It Work?
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Peer-to-peer fundraising is a powerful way for nonprofits to expand their reach, cultivate stronger relationships, and maximize their impact. Finding new ways to engage donors can help boost your fundraising efforts. Peer-to-peer fundraising is a…
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Navigating the World of Corporate Sponsorships for Nonprofits
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Corporate sponsorships for nonprofits are a mutually beneficial fundraising approach. Here’s how to navigate the process. Corporate sponsorships for nonprofits can be a mutually beneficial and rewarding fundraising tactic for many organizations. A business supporting…
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What Is the Difference Between an RFQ vs. RFP?
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Looking for the difference between an RFQ and RFP? Learn more about RFQs vs. RFPs in this guide. Whenever you buy something, you want to make sure you’re getting the best deal. To do so,…
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Why Should Your Nonprofit Participate in Giving Tuesday 2023?
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Giving Tuesday is the biggest giving day of the year around the world. Participating gives nonprofits the opportunity to attract new donors and raise more money. What started in 2012 as a way to give…